A Practical Guide to Designing the Invisible - download pdf or read online

By Robert Mills

ISBN-10: 0956174035

ISBN-13: 9780956174031

It is not sufficient to layout an internet site that appears great. what is the tale? Why is that header eco-friendly? Why is that icon formed like a fish? Designing for the net is not only approximately fancy layouts, the newest CSS3 or HTML5 or UX procedure. nice internet reviews inform an outstanding tale, and Designing the Invisible provide you with the instruments that will help you do it.

From how you can observe color to inform the suitable tale, via to utilizing the precise phrases, this booklet information the fundamentals of creating nice internet studies. in case you are beginning out in website design then this e-book offers you a few priceless instruments on your layout toolkit.

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47 A Practical Guide to Designing the Invisible ~ Wayfinding the world 8 Wayfinding the world Signs exist in our lives to show us the way. In this chapter we’ll take a look at signs in the world around us. ) An obvious example of signs that help us get from A to B are road signs. But the signs in large public buildings, such as hospitals and airports, do the same job. They help us find our way without too much effort, or at least they should. Various techniques can be used to create a signage system, which combine typefaces, names, colours, sizes, shapes, symbols, positioning and design.

Then Hitler revived the swastika and it took on a whole new meaning due to its iconic usage in Nazi Germany. The swastika became the official emblem of the Nazi party on August 7th 1920, and a symbol that traditionally had positive associations became a sign of hate, violence, death and murder. A far cry from its origins, the symbol now has a stigma attached to it due to its associations with racism, white supremacists and neo-Nazis. The swastika has had many culturally-dependent meanings, but they have been overridden by the Nazi associations.

But that doesn’t mean you can’t tailor the rest of the content or design towards a specific audience. The best way to approach invisible communication is to ask the client a lot of questions about the audience, and the project brief and goals. The project team can then use the answers to make decisions about invisible communication. Showing, not telling So far we’ve identified what invisible communication is, why it is important, how it can be powerful, and who should be involved and when. In the next chapter I will deconstruct some web pages, and peel back the layers of invisible communication.

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A Practical Guide to Designing the Invisible by Robert Mills


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